CWmedia provides international companies, agencies and sales organisations with telemarketing lists designed to support outbound campaigns and business development activities in the Italian market.
Our databases can include mobile phone numbers and additional information useful for segmenting the target audience. Availability and record volumes are checked according to the geographic, demographic and commercial criteria requested by the client.
Profiled contact databases for the Italian market
An effective telemarketing list should not simply contain a large number of records. It should be selected according to the product or service being promoted, the territory covered by the campaign and the characteristics of the intended audience.
Before preparing an extraction, we review the project requirements and verify the number of contacts available for the requested target.
Our telemarketing lists can support:
- outbound telemarketing campaigns;
- appointment-setting activities;
- sales development;
- product and service promotion;
- market research;
- customer acquisition;
- entry into the Italian market;
- informational and promotional campaigns.
B2C telemarketing lists in Italy
B2C lists are intended for companies that want to contact Italian consumers selected according to specific targeting criteria.
Depending on data availability, the target audience may be defined using parameters such as:
- geographic area;
- region, province, municipality or postcode;
- age range;
- gender;
- interests;
- household characteristics;
- socio-demographic information;
- availability of a mobile phone number.
The number of available records is checked before the quotation is prepared and may vary according to the number and specificity of the filters requested.
B2B telemarketing lists in Italy
For campaigns targeting Italian companies, contact lists can be selected according to business and organisational criteria.
Available filters may include:
- industry and business sector;
- Italian ATECO industry classification code;
- geographic location;
- province or municipality;
- company size;
- turnover range;
- number of employees;
- legal form;
- professional role or business function;
- available company contact details.
The final structure of the database is defined according to the market segment the client wants to reach and the objectives of the campaign.
Data selection, validation and delivery
Before delivery, we can apply data normalisation, validation and deduplication procedures aimed at reducing duplicated, incomplete or inconsistent records.
Contact lists can be delivered in Excel or CSV format using a data structure agreed with the client.
When the client already has an existing database, we can also assess a matching and deduplication process to limit the delivery of contacts already included in the client’s records.
How many contacts are available?
The number of available contacts depends on the target audience, the geographic area and the selection criteria requested.
For this reason, each quotation is preceded by a check of the records that are effectively available.
A broad target usually provides a higher number of contacts. More detailed segmentation offers greater precision but may reduce the total number of records that can be extracted.
Telemarketing lists and lead generation: two different services
Telemarketing lists and lead generation meet different commercial requirements.
Telemarketing lists are existing contact databases selected according to geographic, demographic or business criteria and are mainly intended for outbound activities.
Lead generation involves collecting new contacts through a dedicated digital campaign and a specific expression of interest in a product or service.
CWmedia provides both services and helps international companies identify the most appropriate solution according to their objectives, target market and contact strategy in Italy.
Responsible use of contact data
The intended use of each database must be assessed according to the campaign purpose, the type and source of the data and the applicable requirements governing commercial communications.
Before the project begins, we clarify the selection criteria, the information included in the database and the intended use of the records.
The specific characteristics of the database and the available supporting documentation are assessed in relation to each individual request.
Why choose CWmedia?
Since 2011, CWmedia has supported companies and agencies with direct marketing, customer acquisition and sales development activities in Italy.
Each request starts with an analysis of the target audience and the client’s commercial objectives, followed by a preliminary check of data availability and extraction feasibility.
This approach helps companies avoid purchasing generic databases and allows sales teams to focus on market segments that are more relevant to their products and services.
Request a check of the available contacts
Tell us which audience you want to reach, the Italian territory involved, the required selection criteria and the approximate number of contacts needed.
We will check the availability of the database and provide a commercial proposal based on the characteristics of your campaign.