CWmedia is an Italian marketing company specialising in customer acquisition, direct marketing and digital engagement projects.
Since 2011, we have supported companies, agencies and international partners with lead generation campaigns, telemarketing lists, prize promotions, sweepstakes and gamification initiatives in Italy.
We combine marketing, technology and operational expertise to develop projects based on the client’s commercial objectives, target audience and internal processes.
An Italian marketing partner since 2011
CWmedia was established through experience in digital campaigns, databases, promotional initiatives and customer acquisition projects.
Over the years, we have worked with companies, agencies and technology partners on both B2B and B2C projects across different industries.
Our role is not limited to supplying a platform or a database. We assess the client’s objectives, define the target audience and identify the most suitable acquisition, data management and technology solution.
Our areas of expertise
Lead generation in Italy
We design B2B and B2C lead generation campaigns to acquire qualified contacts for sales and marketing activities.
Together with the client, we define the target audience, the information to be collected, the acquisition channels and the lead delivery process.
Contacts can also be transferred directly to CRM platforms and other business systems through dedicated integrations.
B2B and B2C telemarketing lists
We provide telemarketing lists selected according to geographical, demographic, company and commercial criteria.
Before preparing a proposal, we check the availability of the requested audience and agree on the data structure, filters and any comparison or deduplication requirements.
Prize promotions and gamification
We support companies and agencies in managing prize competitions, sweepstakes, guaranteed-reward promotions and gamification campaigns in Italy.
CWmedia can coordinate the complete project or provide selected services, including preliminary assessment, official rules, administrative filings, security guarantees, digital platforms, instant-win mechanics, prize draws and closing documentation.
One partner across strategy, data and technology
Every project begins with an assessment of the objectives, audience, budget, technology and expected results.
We identify the critical areas, define the activities and establish the responsibilities of the companies and partners involved.
This allows clients to coordinate the marketing, compliance, technology and operational components of the initiative through a single Italian partner.
Support for international companies
International companies operating in Italy may need a local partner who understands the market, the available communication channels and the operational requirements of each project.
CWmedia helps international clients assess the feasibility of their initiatives, adapt the process to the Italian market and coordinate local activities with headquarters, agencies and technology providers.
Our English-language support covers the preliminary assessment, project planning, implementation and operational management stages.
Quality and responsible data management
Campaign quality depends on accurate targeting, reliable processes and responsible data management.
We therefore pay close attention to data sources, segmentation criteria, normalization, deduplication and the agreed use of the information provided.
The characteristics of each database and the available supporting documentation are assessed in relation to the specific project and its intended purpose.
Why work with CWmedia?
Since 2011, we have combined experience, transparency and a practical approach to project management.
We understand the requirements of companies seeking to acquire new customers, launch a direct marketing campaign or manage a complex prize promotion in Italy.
Before proposing a solution, we assess what is realistically achievable and clearly define activities, costs, responsibilities and timelines with the client.
Discuss your project in Italy
Tell us about the audience you want to reach, the service you want to promote or the prize promotion you are planning.
We will assess the project and identify the marketing, technology and operational solution most appropriate for your objectives in Italy.