Lead generation and co-registration in Italy
New leads in Italy, collected with the right consent.
A lead is worth something when it matches your target, carries valid consent and reaches your sales team at the right time. CWmedia designs lead generation campaigns in Italy around these three points: we agree who you want to reach, how to capture their interest and how the data is delivered.
Discuss lead generation ↗When it helps
- You need interested contacts for a call centre or sales network in Italy.
- You are launching a product and want to build a prospect base quickly.
- You need contacts in a specific region or market segment.
- You want contacts who have expressed direct interest, alongside telemarketing lists.
Our solutions
- Lead generation campaigns: landing pages, forms and digital campaigns built around your target, with agreed qualification questions.
- Co-registration: while signing up for an initiative, such as a prize competition or online service, users can opt in to hear from your brand through a separate, specific consent.
- Co-sponsoring: your brand sponsors a shared promotional initiative and receives the details of users who choose to be contacted.
- Data-driven prize competitions: a prize mechanic designed to generate qualified leads, managed under Italian prize promotion law (see Prize promotions in Italy).
Data quality
- Tracked consent: we record date, time, source and consent wording for every lead.
- Agreed qualification criteria: we define upfront what makes a lead valid (area, age, interest, requirements).
- Checks before delivery: normalisation, de-duplication and validation of mandatory fields.
- Integrated delivery: real-time delivery via API or webhook, or agreed CSV files, straight into your CRM or call centre system.
How we measure results
We agree the KPIs at the start: valid leads, cost per lead, contact rate and, where data allows, cost per sales opportunity. Regular reports let us optimise the campaign while it runs.
FAQ
Frequently asked questions
What is the difference between lead generation and telemarketing lists?
Lead generation collects contacts who respond to a campaign. Telemarketing lists select existing data for outbound activity.
What is co-registration?
It lets users who sign up for an initiative also agree to be contacted by a partner brand. This consent is optional and separate from the main one.
Are the leads GDPR compliant?
Every lead is collected with a clear privacy notice and a specific consent for your brand, recorded and auditable. Roles, purposes, retention and permitted uses are defined for the project.
How are leads delivered?
In real time via API or webhook, or as CSV files in the agreed format.
CWmedia
Let’s discuss your project.
Looking for new customers in Italy? Tell us your target, volumes and contact channel and we will propose the right approach.