01 / Customer Acquisition
From relevant contacts
to new opportunities.
Connect audiences, data and campaigns to build an acquisition journey aligned with your market and your sales team’s processes.
Let’s discuss your project ↗Acquire new customersWhen this helps
Acquire new customers
You want to reach new prospects, support sales activity or improve the quality of incoming leads. We start with your audience, your offer and how each lead will be followed up.
What we define together
- A target profile and agreed lead qualification criteria.
- An acquisition plan covering channels, activities and contact methods.
- A data structure with validation and delivery rules.
- A measurement framework connected to sales opportunities.
Activities and timing are defined after reviewing feasibility, the expertise required and available data.
Solutions
Capabilities in this area
Lead Generation
Digital campaigns that capture interest in a specific product or service.
Telemarketing Lists
B2B and B2C databases selected according to the target audience and available filters.
Direct Marketing
Direct outreach to defined audiences, with messages and channels aligned with the objective.
Co-registration / Co-sponsorship
Assessment of shared lead collection initiatives, with roles, purposes and data use defined for each project.
Database Enrichment
Review of missing or inconsistent information and an enrichment plan based on available sources.
Measuring progress
Clear goals.
Shared measures.
Measures are agreed for each project and depend on available data.
Qualified leads
Contacts meeting the agreed qualification criteria.
Cost per opportunity
Investment relative to the sales opportunities defined with the client.
The next step
Connect this stage
to what comes next.
After acquisition, organise follow-up through segmentation, nurturing and reactivation with Strategic Marketing & CRM.
Frequently asked questions
Are lead generation and telemarketing lists the same?
No. Lead generation captures new contacts through a campaign and an expression of interest. Telemarketing lists draw on existing data for outbound activities. The right approach depends on the project.
Can we start with one service?
Yes. An initial engagement can focus on lead generation or telemarketing lists. Any next step is scoped separately, according to the needs identified.
CWmedia
What would you like to achieve next?
Tell us who you want to reach, what you want to improve and which data you already have. Together, we will define the first step.