In the contemporary world it is increasingly complicated to develop user engagement activities to increase active participation in different operational fields. Gamification activities fit into this context by taking inspiration from games to create sharing, participation and knowledge.

As part of gamification activities Sweepstakes are a fantastic marketing tool to engage and/or retain customers. Organizing a Prize Event requires the attention and coordination of numerous elements starting from the system of engagement of potential users, the bureaucratic regulation of the event, the definition of prizes for the winners up to the web platform for managing the initiative through a final draw or certified instant win. It is very important to be in compliance with everything and follow the administrative process step by step to avoid the risk of incurring heavy fines.

Prize events are also divided into 2 different categories:

1. Prize Operations
2. Prize Competitions

The main difference between the two categories is in the method of awarding the prizes: based on chance, luck, skill tests or based on certain actions.

Once the user engagement and rewarding system has been determined, the complete organization and management of a prize event involves: